Tiffany Taylor is the architect of Contextualized Humanity, a storytelling methodology for social impact and advocacy communications that places each person’s story within their culture, history and community to build culturally resonant awareness, trust and collaborative advocacy.

She developed and applied Contextualized Humanity as the lead national communications strategist for the American Red Cross Sickle Cell Initiative, where it became the basis for the person-first, asset-based storytelling standards the Red Cross has adopted across its communications business lines.

Since the Sickle Cell Initiative launched in 2021, the Red Cross has nearly doubled its annual blood donors, engaged more than 188,000 first-time donors and provided more than 380,000 free sickle cell trait screenings. The same methodology guides Iconic Excellence: The Legacy of Dr. Charles R. Drew, the American Red Cross documentary Tiffany Taylor wrote and executive produced.