Tiffany Taylor is the architect of Contextualized Humanity, a storytelling methodology for social impact and advocacy communications that places each person’s story within their culture, history and community to build culturally resonant awareness, trust and collaborative advocacy.

She developed and applied Contextualized Humanity as the lead national communications strategist for the American Red Cross Sickle Cell Initiative, where it became the catalyst for the person-first, asset-based storytelling standards the Red Cross has since adopted across its business lines.